Thousands of campaigns hit the net everyday yet only one in a million goes viral. Going Viral ensures mass visibility and almost sure-shot success. Let’s see what are the key ingredients attributed to making campaigns go viral and the power of social media frenzy.

Today Social Media is as considered as the most important medium to market a brand but are brands and businesses doing it the right way ? Here are 8 steps to 'Idiot proof Social Media Marketing Strategy' to help any brand attain their marketing goals

Organisations today merely pay lip service when it comes to their social media strategy. They do not have a holistic and a credible Social Business Strategy. A Social Business Strategy is one that aligns the Social Media strategy with the strategic business goals of an organisation and has alignment and support throughout the organisation. And how it is adopted and executed by both stakeholders, to become a social organisation in the long run. This wetube lecture explains about the Social business strategy an organisation should adopt and provides insights into the whole ecosystem

In this topic we would understand how you can decide your budget to market your product

Strategies and hurdles in launching products in e-commerce and quick commerce sectors