Strategies and hurdles in launching products in e-commerce and quick commerce sectors

As our domestic markets become more and more aligned with international markets, the need to be specifically tuned into the needs of overseas clients assumes increasing importance. This video talks on how to be functionally effective when it comes to handling and closing sales with international clients.

Thousands of campaigns hit the net everyday yet only one in a million goes viral. Going Viral ensures mass visibility and almost sure-shot success. Let’s see what are the key ingredients attributed to making campaigns go viral and the power of social media frenzy.

A large number of new products launched in the market, fails due to many strategic errors. In this session, veteran marketing faculty, prof. Mangesh Borase discusses various strategies for new product development , misconceptions about product development and a scientific process for successful product development.

Rural market is a new interest among marketers today. Given its importance in the Indian Consumer Growth story nowadays, this video helps us understand Rural Marketing.