Companies have long used perceptual maps to understand how consumers feel about their brands relative to competitors' and to develop brand positions. ... Other marketing tools measure brands on yardsticks such as market share, growth rate, and profitability but fail to take consumer perceptions into consideration.

This session introduces the viewer to the basic element of Internet Marketing with live examples.

Ecommerce business is non existent without digital marketing. Why cant they function without each other?

Physical distribution is not merely a marketing support system, but it is an integral part of the marketing mix which helps create and develop local as well as international marketing process. This module helps to understand how to manage “Distribution" functions effectively so as a company product or services reaches to the right place, at the right time, for the lowest cost.

Sales is not just about maintenance of clients but more importantly about origination of new accounts. How does a young sales person get the hang of this.