TV show marketing is here to stay, lets understand this from a case study.

Companies have long used perceptual maps to understand how consumers feel about their brands relative to competitors' and to develop brand positions. ... Other marketing tools measure brands on yardsticks such as market share, growth rate, and profitability but fail to take consumer perceptions into consideration.

Product showcasing and packaging can make or break a product. Tazo Tea owes its success to its spiritual packaging while the minute we think olive oil, we visualize Figaro Olive Oil even though there are so many brands available. The design has stuck in our minds. The designs are developed by key personnel as conscious strategies that generate success.

Mastering Customer Value Disciplines means focusing on what matters most to customers operational excellence, product leadership, or customer intimacy to gain a competitive edge.

Is newspaper marketing still relevant, lets understand this with examples.