Is newspaper marketing still relevant, lets understand this with examples.

TV show marketing is here to stay, lets understand this from a case study.

Companies have long used perceptual maps to understand how consumers feel about their brands relative to competitors' and to develop brand positions. ... Other marketing tools measure brands on yardsticks such as market share, growth rate, and profitability but fail to take consumer perceptions into consideration.

Mastering Customer Value Disciplines means focusing on what matters most to customers operational excellence, product leadership, or customer intimacy to gain a competitive edge.

Sales is not just about maintenance of clients but more importantly about origination of new accounts. How does a young sales person get the hang of this.

Doing interview of any celebrity is very interesting task because every celeb has his or her different experience to share..it depends on journalist only, that what interesting points of celeb will make his or her interview attractive and catchy