This module details the role of Pre-Sales and After-Sales services in Marketing of Organizational / Industrial /Institutional products and services.

In this topic we would understand the science and art involved behind branding

Business writing has become an integral part of business communication across the globe. In this session we focus on important portions of business communication and the elements of etiquette associated with them.

Physical distribution is not merely a marketing support system, but it is an integral part of the marketing mix which helps create and develop local as well as international marketing process. This module helps to understand how to manage “Distribution" functions effectively so as a company product or services reaches to the right place, at the right time, for the lowest cost.

In this topic we would understand how creative writing can help you get great heights in your business

A large number of new products launched in the market, fails due to many strategic errors. In this session, veteran marketing faculty, prof. Mangesh Borase discusses various strategies for new product development , misconceptions about product development and a scientific process for successful product development.

This session introduces the viewer to the basic element of Internet Marketing with live examples.