A large number of new products launched in the market, fails due to many strategic errors. In this session, veteran marketing faculty, prof. Mangesh Borase discusses various strategies for new product development , misconceptions about product development and a scientific process for successful product development.

Thousands of campaigns hit the net everyday yet only one in a million goes viral. Going Viral ensures mass visibility and almost sure-shot success. Let’s see what are the key ingredients attributed to making campaigns go viral and the power of social media frenzy.

This module details the role of Pre-Sales and After-Sales services in Marketing of Organizational / Industrial /Institutional products and services.

Physical distribution is not merely a marketing support system, but it is an integral part of the marketing mix which helps create and develop local as well as international marketing process. This module helps to understand how to manage “Distribution" functions effectively so as a company product or services reaches to the right place, at the right time, for the lowest cost.

In this topic we would understand the science and art involved behind branding

Sales is not just about maintenance of clients but more importantly about origination of new accounts. How does a young sales person get the hang of this.

The current rat race drives people to run down competition and indulge in bad mouthing others to make themselves look better; rather than focusing on ones" own qualities. Are we out to be "kings among beggars" or do we want to be "solitaires among diamonds?" To an intelligent party this is seriously damaging presentation and reflects badly on the person indulging in it. The video can be structured around avoiding this deviously tempting tactic.