To grab the opportunities and face the challenges there is a need of changing the marketing mix and effective rural market research. Keeping this in mind, this video covers the issues and challenges in Indian rural markets, strategies for Indian Rural Markets.

How does amazon give great prices. How are they leading this space?

Today Social Media is as considered as the most important medium to market a brand but are brands and businesses doing it the right way ? Here are 8 steps to 'Idiot proof Social Media Marketing Strategy' to help any brand attain their marketing goals

Thousands of campaigns hit the net everyday yet only one in a million goes viral. Going Viral ensures mass visibility and almost sure-shot success. Let’s see what are the key ingredients attributed to making campaigns go viral and the power of social media frenzy.

Sales is not just about maintenance of clients but more importantly about origination of new accounts. How does a young sales person get the hang of this.

This module details the role of Pre-Sales and After-Sales services in Marketing of Organizational / Industrial /Institutional products and services.

Rural market is a new interest among marketers today. Given its importance in the Indian Consumer Growth story nowadays, this video helps us understand Rural Marketing.