Product showcasing and packaging can make or break a product. Tazo Tea owes its success to its spiritual packaging while the minute we think olive oil, we visualize Figaro Olive Oil even though there are so many brands available. The design has stuck in our minds. The designs are developed by key personnel as conscious strategies that generate success.

Organisations today merely pay lip service when it comes to their social media strategy. They do not have a holistic and a credible Social Business Strategy. A Social Business Strategy is one that aligns the Social Media strategy with the strategic business goals of an organisation and has alignment and support throughout the organisation. And how it is adopted and executed by both stakeholders, to become a social organisation in the long run. This wetube lecture explains about the Social business strategy an organisation should adopt and provides insights into the whole ecosystem

Today Social Media is as considered as the most important medium to market a brand but are brands and businesses doing it the right way ? Here are 8 steps to 'Idiot proof Social Media Marketing Strategy' to help any brand attain their marketing goals

ERP (Enterprise Resource Planning) broad set of activities supported by multi-module application software that helps a manufacturer or other business manage the important parts of its business, including product planning, parts purchasing, maintaining inventories, interacting with suppliers, providing customer service, and tracking orders. ERP can also include application modules for the finance and human resources aspects of a business. This module introduces viewer to overall architecture of ERP and its major modules.

True great organizational leaders understand that it is far less costly to keep loyal customers than to find new ones. Their goal is to ensure that their customers want to continue doing business with them. Their goal is to create Customer for life. Here are tips that you can use to provide your customers with the kind of service that will keep them coming back.

In this topic we would understand the science and art involved behind branding

How does amazon give great prices. How are they leading this space?

Local Store Marketing is an educational program devised to enhance restaurant marketer’s ability to understand, create and implement local store marketing strategies to increase sales and awareness.