Physical distribution is not merely a marketing support system, but it is an integral part of the marketing mix which helps create and develop local as well as international marketing process. This module helps to understand how to manage “Distribution" functions effectively so as a company product or services reaches to the right place, at the right time, for the lowest cost.
In this topic we would understand what are different personality types based on psychology and behaviourial modality and how do we deal with such different personalities
Expanding distribution and scale through D2C, modern trade, and QSR collaborations, emphasizing first in-store trials, addressing cold chain and shelf-life challenges, and building a strong omni-channel presence.
