Marketing plant-based products through purpose-driven campaigns targeting Gen Z and Millennials, using digital storytelling, influencer content, and experiential tactics like sampling and demos to drive conversions.

Enhancing the efficiency of agri-input delivery through advanced technological solutions.

The Electronic Negotiable Warehouse Receipt (eNWR) offers a transformative solution for Indian farmers and Farmer Producer Organizations (FPOs).

eNAM: Revolutionizing agriculture markets through electronic integration

In this topic we would understand what are different personality types based on psychology and behaviourial modality and how do we deal with such different personalities

The government scheme for FPOs is significantly empowering farmers and improving their economic outcomes.

Rural market is a new interest among marketers today. Given its importance in the Indian Consumer Growth story nowadays, this video helps us understand Rural Marketing.

Product development in the plant-based sector focuses on using sensory panels and focus groups, replicating familiar meat or dairy formats, iterating based on real user feedback, and balancing speed to shelf with product perfection.