In this topic we would understand what are different personality types based on psychology and behaviourial modality and how do we deal with such different personalities

As our domestic markets become more and more aligned with international markets, the need to be specifically tuned into the needs of overseas clients assumes increasing importance. This video talks on how to be functionally effective when it comes to handling and closing sales with international clients.

In this topic we would understand the science and art involved behind branding

A large number of new products launched in the market, fails due to many strategic errors. In this session, veteran marketing faculty, prof. Mangesh Borase discusses various strategies for new product development , misconceptions about product development and a scientific process for successful product development.

Organisations today merely pay lip service when it comes to their social media strategy. They do not have a holistic and a credible Social Business Strategy. A Social Business Strategy is one that aligns the Social Media strategy with the strategic business goals of an organisation and has alignment and support throughout the organisation. And how it is adopted and executed by both stakeholders, to become a social organisation in the long run. This wetube lecture explains about the Social business strategy an organisation should adopt and provides insights into the whole ecosystem