A brief introduction to students on Indian Travel & Tourism industry with insights on the sector, indentifying target group, their sources of finance for going on both a leisure holiday as well as business trip, a key difference between Brick and Mortar player vs an online travel agent (OTA). Spread of internet usage in India, foray of digital marketing in the industry, data and research done on TG's online media consumption habits to make online strategies, Snapshot of some display ads, social media and an ongoing case study with a quick summary

True great organizational leaders understand that it is far less costly to keep loyal customers than to find new ones. Their goal is to ensure that their customers want to continue doing business with them. Their goal is to create Customer for life. Here are tips that you can use to provide your customers with the kind of service that will keep them coming back.

'Medical Tourism' is a 'buzz' word in today's Tourism Industry. This session attempts a brief introduction of Medical Tourism. It also provides an overview of the Global trends and constituents of a Medical Tour Package. The session also includes a study of the present status of Indian Medical Tourism Industry and its future

MICE Tourism is where a group of people are brought together for any particular purpose. Explains the various types of meetings, incentives, conferences and exhibitions that are prevalent in the tourism industry.

Influencing how India’s tourist sites are perceived and experienced.

Navigating the travel and tourism industry through a comprehensive grasp of the 4Ps of marketing - Product, Price, Place, and Promotion