Creating compelling destination identities by promoting experiences through strategic branding and authentic storytelling.

In this topic we would understand what are different personality types based on psychology and behaviourial modality and how do we deal with such different personalities

A brief introduction to students on Indian Travel & Tourism industry with insights on the sector, indentifying target group, their sources of finance for going on both a leisure holiday as well as business trip, a key difference between Brick and Mortar player vs an online travel agent (OTA). Spread of internet usage in India, foray of digital marketing in the industry, data and research done on TG's online media consumption habits to make online strategies, Snapshot of some display ads, social media and an ongoing case study with a quick summary

Navigating the travel and tourism industry through a comprehensive grasp of the 4Ps of marketing - Product, Price, Place, and Promotion

MICE Tourism is where a group of people are brought together for any particular purpose. Explains the various types of meetings, incentives, conferences and exhibitions that are prevalent in the tourism industry.

Tourism that minimizes harm, benefits local communities, and actively restores natural, cultural, and social ecosystems for future generations.