Organisations today merely pay lip service when it comes to their social media strategy. They do not have a holistic and a credible Social Business Strategy. A Social Business Strategy is one that aligns the Social Media strategy with the strategic business goals of an organisation and has alignment and support throughout the organisation. And how it is adopted and executed by both stakeholders, to become a social organisation in the long run. This wetube lecture explains about the Social business strategy an organisation should adopt and provides insights into the whole ecosystem

In this topic we would understand the science and art involved behind branding

Sales is not just about maintenance of clients but more importantly about origination of new accounts. How does a young sales person get the hang of this.

Business writing has become an integral part of business communication across the globe. In this session we focus on important portions of business communication and the elements of etiquette associated with them.

TV show marketing is here to stay, lets understand this from a case study.