Product showcasing and packaging can make or break a product. Tazo Tea owes its success to its spiritual packaging while the minute we think olive oil, we visualize Figaro Olive Oil even though there are so many brands available. The design has stuck in our minds. The designs are developed by key personnel as conscious strategies that generate success.

This module details the role of Pre-Sales and After-Sales services in Marketing of Organizational / Industrial /Institutional products and services.

Rural market is a new interest among marketers today. Given its importance in the Indian Consumer Growth story nowadays, this video helps us understand Rural Marketing.

In this topic we would understand what are different personality types based on psychology and behaviourial modality and how do we deal with such different personalities

How does amazon give great prices. How are they leading this space?

True great organizational leaders understand that it is far less costly to keep loyal customers than to find new ones. Their goal is to ensure that their customers want to continue doing business with them. Their goal is to create Customer for life. Here are tips that you can use to provide your customers with the kind of service that will keep them coming back.

In a fiercely competitive environment, annual conferences plays important role in bridging the communication gap, ensure clarity of forward path for next year, seek involvement as well as recognise the achievers through awards and rewards. Annual conference as a module has now expanded its scope and covers dealers and vendors also. Thus knowledge about how to plan your annual conference effectively is of significant importance for marketing, brand, sales and administration team members. This presentation covers snap shot overview of how to effectively plan your annual conference as well as how to effectively manage and control the entire cycle.