This module details the role of Pre-Sales and After-Sales services in Marketing of Organizational / Industrial /Institutional products and services.

Ecommerce business is non existent without digital marketing. Why cant they function without each other?

Today Social Media is as considered as the most important medium to market a brand but are brands and businesses doing it the right way ? Here are 8 steps to 'Idiot proof Social Media Marketing Strategy' to help any brand attain their marketing goals

In a fiercely competitive environment, annual conferences plays important role in bridging the communication gap, ensure clarity of forward path for next year, seek involvement as well as recognise the achievers through awards and rewards. Annual conference as a module has now expanded its scope and covers dealers and vendors also. Thus knowledge about how to plan your annual conference effectively is of significant importance for marketing, brand, sales and administration team members. This presentation covers snap shot overview of how to effectively plan your annual conference as well as how to effectively manage and control the entire cycle.

Local Store Marketing is an educational program devised to enhance restaurant marketer’s ability to understand, create and implement local store marketing strategies to increase sales and awareness.

Thousands of campaigns hit the net everyday yet only one in a million goes viral. Going Viral ensures mass visibility and almost sure-shot success. Let’s see what are the key ingredients attributed to making campaigns go viral and the power of social media frenzy.