Thousands of campaigns hit the net everyday yet only one in a million goes viral. Going Viral ensures mass visibility and almost sure-shot success. Let’s see what are the key ingredients attributed to making campaigns go viral and the power of social media frenzy.

Product showcasing and packaging can make or break a product. Tazo Tea owes its success to its spiritual packaging while the minute we think olive oil, we visualize Figaro Olive Oil even though there are so many brands available. The design has stuck in our minds. The designs are developed by key personnel as conscious strategies that generate success.

Sales is not just about maintenance of clients but more importantly about origination of new accounts. How does a young sales person get the hang of this.

In this topic we are going to get insights on Marketing Management which is a business discipline focused on the practical application of marketing techniques and the management

A large number of new products launched in the market, fails due to many strategic errors. In this session, veteran marketing faculty, prof. Mangesh Borase discusses various strategies for new product development , misconceptions about product development and a scientific process for successful product development.

In this topic we would understand how creative writing can help you get great heights in your business

The current rat race drives people to run down competition and indulge in bad mouthing others to make themselves look better; rather than focusing on ones" own qualities. Are we out to be "kings among beggars" or do we want to be "solitaires among diamonds?" To an intelligent party this is seriously damaging presentation and reflects badly on the person indulging in it. The video can be structured around avoiding this deviously tempting tactic.

In this topic we would understand the science and art involved behind branding