A large number of new products launched in the market, fails due to many strategic errors. In this session, veteran marketing faculty, prof. Mangesh Borase discusses various strategies for new product development , misconceptions about product development and a scientific process for successful product development.

Product showcasing and packaging can make or break a product. Tazo Tea owes its success to its spiritual packaging while the minute we think olive oil, we visualize Figaro Olive Oil even though there are so many brands available. The design has stuck in our minds. The designs are developed by key personnel as conscious strategies that generate success.

What are best practices and some global best practices What it means, why are these required and some of the issues faced in implementing them.

Business writing has become an integral part of business communication across the globe. In this session we focus on important portions of business communication and the elements of etiquette associated with them.

Sales is not just about maintenance of clients but more importantly about origination of new accounts. How does a young sales person get the hang of this.