In this topic we are going to get insights on Marketing Management which is a business discipline focused on the practical application of marketing techniques and the management

This module details the role of Pre-Sales and After-Sales services in Marketing of Organizational / Industrial /Institutional products and services.

Product showcasing and packaging can make or break a product. Tazo Tea owes its success to its spiritual packaging while the minute we think olive oil, we visualize Figaro Olive Oil even though there are so many brands available. The design has stuck in our minds. The designs are developed by key personnel as conscious strategies that generate success.

In this topic we would understand how creative writing can help you get great heights in your business

In this topic we would understand the science and art involved behind branding

Thousands of campaigns hit the net everyday yet only one in a million goes viral. Going Viral ensures mass visibility and almost sure-shot success. Let’s see what are the key ingredients attributed to making campaigns go viral and the power of social media frenzy.

A large number of new products launched in the market, fails due to many strategic errors. In this session, veteran marketing faculty, prof. Mangesh Borase discusses various strategies for new product development , misconceptions about product development and a scientific process for successful product development.

This session introduces the viewer to the basic element of Internet Marketing with live examples.