This module details the role of Pre-Sales and After-Sales services in Marketing of Organizational / Industrial /Institutional products and services.

A large number of new products launched in the market, fails due to many strategic errors. In this session, veteran marketing faculty, prof. Mangesh Borase discusses various strategies for new product development , misconceptions about product development and a scientific process for successful product development.

Business writing has become an integral part of business communication across the globe. In this session we focus on important portions of business communication and the elements of etiquette associated with them.

What are best practices and some global best practices What it means, why are these required and some of the issues faced in implementing them.

In this topic we would understand how you can decide your budget to market your product

In this topic we would understand how creative writing can help you get great heights in your business

In this topic we are going to get insights on Marketing Management which is a business discipline focused on the practical application of marketing techniques and the management