A large number of new products launched in the market, fails due to many strategic errors. In this session, veteran marketing faculty, prof. Mangesh Borase discusses various strategies for new product development , misconceptions about product development and a scientific process for successful product development.

Is Quality a recent fad, or was it a genetic trait of the human race since prehistoric times? Is the desire for quality an overwhelming need, a craving, a nature, a trait of Man to elevate to the next level of needs on Dr Maslow’s pyramid? We will trace Man’s journey of quality using some very basic inventions and processes like hunting tools and fire. This will strengthen your understanding of the philosophies and concepts of Quality

How suppliers are treated as business Partners and importance of Information Technology to reduce the lead time and work on real time basis for faster and efficient deliveries.

In thus topic we are going to discuss about techniques and plans for program evaluation and review technique. We would also discuss concepts of PERT and the basic PERT chart

In this topic we would discuss about what GANTT chart is and the genesis of GANTT chart.

How suppliers are treated as business Partners and importance of Information Technology to reduce the lead time and work on real time basis for faster and efficient deliveries.

ERP (Enterprise Resource Planning) broad set of activities supported by multi-module application software that helps a manufacturer or other business manage the important parts of its business, including product planning, parts purchasing, maintaining inventories, interacting with suppliers, providing customer service, and tracking orders. ERP can also include application modules for the finance and human resources aspects of a business. This module introduces viewer to overall architecture of ERP and its major modules.

Kano Model is a structured framework to ubderstand and analyze customer needs which is used in designing and improving product or service features. It helps group hazy and invisible customer requirements into 3 distinct product requirements: must-be, one dimensional and attractive