TV show marketing is here to stay, lets understand this from a case study.

Companies have long used perceptual maps to understand how consumers feel about their brands relative to competitors' and to develop brand positions. ... Other marketing tools measure brands on yardsticks such as market share, growth rate, and profitability but fail to take consumer perceptions into consideration.

Is newspaper marketing still relevant, lets understand this with examples.

Doing interview of any celebrity is very interesting task because every celeb has his or her different experience to share..it depends on journalist only, that what interesting points of celeb will make his or her interview attractive and catchy