Companies have long used perceptual maps to understand how consumers feel about their brands relative to competitors' and to develop brand positions. ... Other marketing tools measure brands on yardsticks such as market share, growth rate, and profitability but fail to take consumer perceptions into consideration.

In this topic we would understand what are different personality types based on psychology and behaviourial modality and how do we deal with such different personalities

Mastering Customer Value Disciplines means focusing on what matters most to customers operational excellence, product leadership, or customer intimacy to gain a competitive edge.

Doing interview of any celebrity is very interesting task because every celeb has his or her different experience to share..it depends on journalist only, that what interesting points of celeb will make his or her interview attractive and catchy

Product showcasing and packaging can make or break a product. Tazo Tea owes its success to its spiritual packaging while the minute we think olive oil, we visualize Figaro Olive Oil even though there are so many brands available. The design has stuck in our minds. The designs are developed by key personnel as conscious strategies that generate success.

The current rat race drives people to run down competition and indulge in bad mouthing others to make themselves look better; rather than focusing on ones" own qualities. Are we out to be "kings among beggars" or do we want to be "solitaires among diamonds?" To an intelligent party this is seriously damaging presentation and reflects badly on the person indulging in it. The video can be structured around avoiding this deviously tempting tactic.