Mastering Customer Value Disciplines means focusing on what matters most to customers operational excellence, product leadership, or customer intimacy to gain a competitive edge.

TV show marketing is here to stay, lets understand this from a case study.

Is newspaper marketing still relevant, lets understand this with examples.

Sales is not just about maintenance of clients but more importantly about origination of new accounts. How does a young sales person get the hang of this.

In this topic we would understand what are different personality types based on psychology and behaviourial modality and how do we deal with such different personalities

Companies have long used perceptual maps to understand how consumers feel about their brands relative to competitors' and to develop brand positions. ... Other marketing tools measure brands on yardsticks such as market share, growth rate, and profitability but fail to take consumer perceptions into consideration.