True great organizational leaders understand that it is far less costly to keep loyal customers than to find new ones. Their goal is to ensure that their customers want to continue doing business with them. Their goal is to create Customer for life. Here are tips that you can use to provide your customers with the kind of service that will keep them coming back.

The current rat race drives people to run down competition and indulge in bad mouthing others to make themselves look better; rather than focusing on ones" own qualities. Are we out to be "kings among beggars" or do we want to be "solitaires among diamonds?" To an intelligent party this is seriously damaging presentation and reflects badly on the person indulging in it. The video can be structured around avoiding this deviously tempting tactic.

Product showcasing and packaging can make or break a product. Tazo Tea owes its success to its spiritual packaging while the minute we think olive oil, we visualize Figaro Olive Oil even though there are so many brands available. The design has stuck in our minds. The designs are developed by key personnel as conscious strategies that generate success.

'Medical Tourism' is a 'buzz' word in today's Tourism Industry. This session attempts a brief introduction of Medical Tourism. It also provides an overview of the Global trends and constituents of a Medical Tour Package. The session also includes a study of the present status of Indian Medical Tourism Industry and its future

Creating compelling destination identities by promoting experiences through strategic branding and authentic storytelling.

A brief introduction to students on Indian Travel & Tourism industry with insights on the sector, indentifying target group, their sources of finance for going on both a leisure holiday as well as business trip, a key difference between Brick and Mortar player vs an online travel agent (OTA). Spread of internet usage in India, foray of digital marketing in the industry, data and research done on TG's online media consumption habits to make online strategies, Snapshot of some display ads, social media and an ongoing case study with a quick summary

In this topic we would understand how you can decide your budget to market your product