Synopsis: In a fiercely competitive environment, annual conferences plays important role in bridging the communication gap, ensure clarity of forward path for next year, seek involvement as well as recognise the achievers through awards and rewards. Annual conference as a module has now expanded its scope and covers dealers and vendors also. Thus knowledge about how to plan your annual conference effectively is of significant importance for marketing, brand, sales and administration team members. This presentation covers snap shot overview of how to effectively plan your annual conference as well as how to effectively manage and control the entire cycle.