Product development in the plant-based sector focuses on using sensory panels and focus groups, replicating familiar meat or dairy formats, iterating based on real user feedback, and balancing speed to shelf with product perfection.
Product development in the plant-based sector focuses on using sensory panels and focus groups, replicating familiar meat or dairy formats, iterating based on real user feedback, and balancing speed to shelf with product perfection.
Entrepreneurship in the plant-based sector involves identifying white spaces, applying MVP thinking, leveraging funding and grants (e.g., from the Good Food Institute), and fostering community building and advocacy.
Marketing plant-based products through purpose-driven campaigns targeting Gen Z and Millennials, using digital storytelling, influencer content, and experiential tactics like sampling and demos to drive conversions.
Expanding distribution and scale through D2C, modern trade, and QSR collaborations, emphasizing first in-store trials, addressing cold chain and shelf-life challenges, and building a strong omni-channel presence.
