Prof. AS Pillai
Organisations today merely pay lip service when it comes to their social media strategy. They do not have a holistic and a credible Social Business Strategy. A Social Business Strategy is one that aligns the Social Media strategy with the strategic business goals of an organisation and has alignment and support throughout the organisation. And how it is adopted and executed by both stakeholders, to become a social organisation in the long run. This wetube lecture explains about the Social business strategy an organisation should adopt and provides insights into the whole ecosystem
